Delegates at this week’s All Change 2011 conference may not be aware that they are part of an experiment but they are. It’s nothing scary and it doesn’t involve medical intervention. Anyone attending a conference in the last couple of years will have witnessed more and more people, heads bowed, rudely texting their friends when they should be paying attention to the speaker. But they are more likely to be sharing the content of the session with their followers on Twitter. Social media make participating in a conference possible to many more people than are able to attend. At All Change 2011, a group of social media-savvy public sector officers will be acting as social reporters throughout the day. They’ll be harnessing a range of platforms to convey content to a wider audience. Talks and contributions (via Twitter),Photographs (via Flikr), Audio (via Audioboo) as well as posting commentary on this blog. They’ll be interviewing speakers and delegates too and creating a permanent record of the event in the process. The purpose isn’t to discourage delegates themselves from tweeting but it is a chance to capture the event in a new, more structured way. If you’re on Twitter, follow the hashtag #allchange11 and see for yourself.